Small Business Email Marketing in Franklin, TN and Beyond
Small businesses often find themselves overwhelmed by the prospect of sending out regular emails, whether weekly, monthly, or quarterly. Many struggle to know where to start, and some simply lack the time to manage these tasks effectively.
Our specialized and affordable email marketing services in Franklin, TN, are designed to help small businesses create impactful email campaigns that deliver measurable results.
Connect
Drive Engagement
Increase Sales
Is Email Marketing Still Effective?
Email marketing continues to be a cost-effective and efficient way for small businesses in Franklin, TN and beyond, to build relationships with customers, promote products or services, and drive sales.
Here are some recent statistics that highlight its effectiveness:
Email marketing delivers an average return on investment (ROI) of $42 for every $1 spent, making it one of the most cost-effective marketing strategies available【source: DMA】
81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention【source: Emarsys】.
73% of millennials prefer communication from businesses to come via email, demonstrating the channel's importance for reaching a younger demographic【source: Adestra】.
Our team is dedicated to helping you achieve your marketing goals and grow your business through effective email marketing.
Our Email Marketing Services
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We start by developing a tailored email marketing strategy and plan that aligns with your business goals and targets your specific audience. Our team conducts thorough market research and analysis to create a plan that maximizes engagement and conversion rates.
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We design engaging email campaigns that capture attention and drive action. Whether you need promotional emails, newsletters, or drip campaigns, we create compelling content and visually appealing designs that resonate with your audience.
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Effective email marketing requires targeted messaging. We manage and segment your email lists to ensure that your messages reach the right people at the right time. By personalizing your emails based on customer behavior and preferences, we increase the relevance and effectiveness of your campaigns.
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Save time and improve efficiency with automated email campaigns. We set up and manage email automation, including welcome sequences, abandoned cart reminders, and follow-up emails. Our drip campaigns nurture leads and guide them through the sales funnel.
ABH Connect Email Marketing Success Stories
Red Collar Pet Foods
Red Collar Pet Foods, a prominent player in the pet food manufacturing industry, was facing challenges with their internal communication. Their existing email newsletter, sent out to 700 employees, needed a fresh, modern redesign to enhance communication and boost employee morale.
Objectives
Improve the readability and visual appeal of the newsletter.
Ensure the newsletter aligns with Red Collar Pet Foods’ brand identity.
Strategy and Implementation
1. Redesigning the Newsletter Layout
2. Enhancing Content Quality
3. Ensuring Brand Consistency
The redesigned internal email newsletter resulted in significant improvements:
Increased Engagement
Positive Feedback
Enhanced Communication
Tollgate Village Community
The Tollgate Village Community in Thompson’s Station, TN, faced challenges with sending out regular email blasts. To address this, they sought a reliable and affordable marketing partner.
ABH Connect stepped in and provided the following solutions:
New Template Design: Crafted a visually appealing and effective email template.
Verified Sender Email Domain: Ensured emails were sent from a verified domain to improve deliverability.
Information Gathering: Collected key information from important contacts to include in the newsletters.
List Management: Efficiently managed subscriber lists to keep the audience engaged.
MailChimp Setup: Implemented and optimized MailChimp for seamless email campaigns.
Quarterly Distribution: Established a regular schedule for quarterly email blasts.
As a result of these efforts, Tollgate Village now enjoys consistent quarterly email communications and an impressive 80% open rate, demonstrating the value of their investment in ABH Connect.
Local Franklin, TN Real Estate Agent
Nina Cooper, a seasoned real estate agent based in Franklin, TN, has built a reputation for her dedication and expertise in the local market. With a growing client base and an expanding portfolio, Nina recognized the need for consistent communication with her clients through monthly email blasts. However, she faced significant challenges in achieving this goal due to time constraints and concerns about the cost of professional marketing services.
Nina’s primary challenges included:
Time Constraints
Cost Concerns
Lack of Expertise
The Solution
ABH Connect implemented the following strategies:
Custom Template Design
Content Creation
Monthly Distribution
Since partnering with ABH Connect, Nina has experienced significant improvements in her email marketing efforts:
Consistent Communication
Cost-Effective Solution
Time Savings
“Kari and her team help me stay connected to my customers and prospects through monthly engaging email campaigns. They do all of the work for me so I can focus on helping my Franklin, TN Real Estate clients!”
— Nina Cooper / Realtor
